OUT/ABOUT: ‘Living Edge’ Showroom Launch
Sydney is in for yet another treat with the launch of Living Edge’s new showroom opening this week in the Woolstores, Alexandria. Previously, spread over two showrooms they’ve united to showcase the cache of treasures they are so known and loved for.
Ranging from the timeless classics of Herman Miller, Walter Knoll and Louis Poulsen to the future classics of e15, La Chance and Established&Sons, the showroom is a beautifully restrained, minimalist canvas for such exceptional talent. Designed by Woods Bagot, the space’s characteristic warehouse bones are celebrated yet its reincarnation is sleek.
On the ground floor, a series of dedicated platforms are offered up to each of the brands they represent. The brief was to; “create a series of mini environments… allowing each brand its own designated space using different materials and finishes to create a unique backdrop for their product”. A cosy e15 party incorporates one of our new favourites, the Enoki side table, while the Walter Knoll loungeroom with the Flow Chair and Grand Suite Sofa presides over the double height space.
The mezzanine is dedicated to Herman Miller’s “Living Office” concept. This enables the team at Living Edge to not only work within this environment, but to also offer a seductive testament to the end user of how function and form can unite in the workspace. As they put it; “It has completely changed our way of working and I think we’ll continue to see more benefits, not only in terms of the client interface but internally as well.”
The overarching concept is to showcase each of the Living Edge brands in their own dedicated space. It’s a move towards an exhibition-style showroom experience – our customers should feel as though they’re walking through the Milan Furniture Fair (without the hordes!). Each furniture ‘pod’ is designed to be true to the aesthetic of the brand it represents.
Tailored for the refined connoisseur looking for an Eames Classic Lounge & Ottoman, or the contemporary collector after La Chance’s Bolt Stool, Living Edge’s new Woolstore, Alexandria, showroom is now open.
Photo Credits: Living Edge
