The New Road Residence, London
London fashion store Hostem has launched its first guesthouse – a refurbished Georgian townhouse with furniture from Pierre Jeanneret, Faye Toogood and Max Lamb, plus beautifully curated accessories that guests can take purchase to take home…
Time, space and reflection inform The New Road Residence, an 18th-century townhouse in Whitechapel, London re-imagined by the duo behind avant-garde emporium, Hostem.
Once a linen merchant’s store, the labyrinthine three-storey structure has been transformed by founder James Brown and artistic director Christie Fels in line with the polished imperfection of their Redchurch Street store.
‘Modern luxury is time and experience,’ says Brown, and the Residence delivers on both fronts – with homewares from Crane and Labour & Wait in the kitchen; Blackcreek Mercantile timber tableware, Skye Corewijn’s Lazy Eye ceramic crockery, and Austrian crystal by J. & L. Lobmeyr for dining; Norvegr duvets and Once Milano linen in the bedroom; and literature chosen by King’s College philosopher Clayton Littlejohn in the library.
You will never need – or want to – leave, but when you do you can take part of the Residence home, with select objects available for purchase, including contemporary artworks curated by Stuart Shave Modern Art.
Rented in its entirety with no minimum stay for up to six guests per night, The New Road Residence presents a unique opportunity to retire to and rest in a historic yet thoroughly modern house. We know where we’ll be heading next time we’re in London.
The New Road Residence
33 New Road, Whitechapel, London, E11HE
+ 44 20 7033 6788