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The Apartment by The Line, Los Angeles

One of the highlights of our week in LA has been visiting The Apartment by The Line. The much admired retail concept is a complete triumph of curation, commune, and context…











Vanessa Traina Snow’s refined lifestyle brand has set up a bricks and mortar extension of their online platform, The Line, and sister retail concept to The Apartment New York. The Apartment Los Angeles boasts a certain bespoke vibe that echoes the warmth and creativity in Los Angeles.

The Line’s focus at the heart of The Apartment Los Angeles – pulls together refined, versatile and honest goods in a real, personal context. Similar to the New York concept store, the shop-able boutique/apartment is designed with LA in mind – its vast, sprawling nature, a slightly more relaxed way of life, the open boulevards. Situated on the second floor – to maintain the intimate feeling of home that is difficult to achieve on a retail street level, this time, The Apartment is on a tree-lined street, Melrose Place in West Hollywood to be precise, and more spacious than its sister in New York.

The carefully curated mix of objects and clothing (which are truly exquisite) blend Los Angeles’ modernist heritage and climate with its glamour. There is lighting by Atelier de Troupe and vintage objects, Fritz Hansen furniture and books, fashion by Protagonist, J.W. Anderson and Lemaire, beauty products by Rodin and Sunday Riley. There are even some pieces specifically available in Los Angeles (Traina and Wendelborn have been working with some local vendors). Otherwise, it’s the same level of quality and beauty, function, and honesty in everything The Apartment houses.

Like New York, The Line’s Los Angeles boutique pays homage to its location and delivers a retail experience that must be experienced to fully appreciate. A must visit when in LA…

Credits:THE LINE
Photography: Hanna Tviete & Thomas Slack

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