At home with The Line in SoHo, NYC
Inside an unassuming building on SoHo’s Greene street lies The Apartment by The Line. As its name suggests, the intimate boutique has been elegantly designed to embody a stylish loft apartment and resemble a real home…
The Apartment by The Line, offers a combination of intimacy, refinement and tranquility – it is “a carefully considered canvas for a life well-lived”. From the artwork, to the clothing delicately hung in the wardrobe, to the kitchen utensils; everything is for sale. Step inside….and do not be surprised if you lose all sense of time.
The Apartment by The Line, is the sister to the more spacious The Apartment, Los Angeles and an extension of the online store, The Line. Like its sister, this New York boutique is the love child of fashion stylists Vanessa Traina and Morgan Wendelborn. Unlike a traditional brick-and-mortar store, the unique concept store cultivates an experience that cannot be re-created online. Minimalism sees the pairing back of design elements to uncover an uncluttered and relaxed environment. Visitors are invited to explore the apartment on their own terms. The open layout is conducive to wandering; the seating area, living room, kitchen, bedrooms and bathroom seamlessly and effortlessly flow into one another. The high ceiling, dappled natural light and creamy white palette creates a serene and dreamy setting. The abundance of untouched white space promotes a feeling of mindfulness and allows each product to be the hero.
The immersive space displays a curated collection of highly covetable products ranging from womenswear to beauty and homewares. The layout of the space encourages visitors to uncover the unique story behind each product. Labels include J. W. Anderson (London), Mansur Gavriel (Tuscany) and Riudavets (Spain), as well as some emerging designer pieces which celebrate high-quality craftsmanship. Vanessa Traina and Morgan Wendelborn are always creating spaces that are responsive to the city they inhabit. Keep your eye out as their next project is the creation of two houses, one in the Hamptons and the other on Long Island.