Arent&Pyke get ‘Hygge’ with Armadillo&Co
We are thrilled to have the opportunity to design the windows for Great Dane’s showrooms in both Sydney and Melbourne to celebrate Great Dane becoming the exclusive retailer for Armadillo & Co’s Agra Knot range from the Heirloom Collection.
The inspiration behind the windows was the Danish term Hygge, roughly translating to a feeling of comfort and cosiness, and adopted the world over…. Hygge is all about the simple pleasures of being rugged up inside on a cold day enjoying a cup of hot chocolate, Sunday morning sleep-ins with loved ones, and dinner parties with friends and families with an abundance of candlelight – essentially everyday activities that encourage feelings of connection and contentment.
Inspired by the rich colours of the Agra Knot range, the Arent&Pyke team created four window settings, which each capture a moment of Hygge.
The rugs have been suspended in the windows to draw attention to the beautiful artistry of the design and to create a warm and romantic backdrop to the window displays.
Somehow our current southern hemisphere Winter looks incredibly appealing with all that Hygge…
With special thanks to our friends from Planet Furniture, In Bed, Papillionaire Bicycles, and Orient House for the wonderful collaboration with our windows.
Credits: Great Dane Furniture, Armadillo & Co
