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WRONG FOR HAY

By In/Out
September 8, 2014

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In/Out: Wrong For Hay

In/Out: Wrong For Hay

In/Out: Wrong For Hay

In/Out: Wrong For Hay

In/Out: Wrong For Hay

In/Out: Wrong For Hay

In/Out: Wrong For Hay

In/Out: Wrong For Hay

In/Out: Wrong For Hay

In/Out: Wrong For Hay

In/Out: Wrong For Hay

Wrong For Hay is a fruitful relationship of some very big players in the furniture design world, Danish design house Hay and London-based designer Sebastian Wrong. Hay is known for it’s accessible, beautifully considered furniture pieces. Whilst Sebastian Wrong embraces the avant-garde as ex-design director and co-founder of British design royalty, Established&Sons.

Initially brought on board to introduce a lighting range to Hay, Wrong soon grew to incorporate furniture pieces and textiles from both established and emerging designers. There are some heavy weights like Natalie Du Pasquier (founding member of the Memphis group) and Bernhard Wilhelm whose playful textiles are true pop. Then you have the ‘Trion’ table, a fun take on the trestle leg by Shane Schneck. Anderssen&Voll have created the most deliciously coloured ‘Ori’ salt and pepper grinders. Bertjan Pot’s delightful ‘Pion’ table lamp comes flat packed, a stitched paper silhouette that pops into its 3d shape with a simple gesture. And of course, there are the in-house designs by Wrong such as the ‘Bentwood Mirror’ with its distinguishable shape, the round lipped ‘Serve’ table and the ‘Slope’ and ‘Neu’ chairs that have a refined typically English boarding school feel to them. We love the layman’s references in the names such as the ‘Hackney’ sofa and the ‘Stanley’ Stool.

Wrong for Hay is a collection of gusty practical pieces with that quirk of English humour. The name says it all really ‘Wrong For Hay’! This new collection represents what can happen when you bring a cheeky Londoner to the party.

Credits: Wrong for Hay

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