Mara Hoffman Spring Summer 2014
POP BAM!!! New York based fashion designer Mara Hoffman is no wallflower. Her summer collection of feminine floaty attire has us yearning for those long lost summer days and all the giddy parties that ensue. These showstoppers are confident and sassy.
Hoffman’s collection is electrified folklore. Applied embellishments unravel in radiant iconic bursts of rainbows, serpents and goddess eyes. Seemingly collated from exotic faraway lands, it is a brilliant mish-mash of cultures unified. Hoffman’s inspiration is boundless. Colours are reminiscent of the juicy seasonal fruits of watermelon, peach and mango against backdrops of midnight and petrol blue. These garments have no limits, fresh from morning till late night.
Never shy of patterns her first collection back in 2000 was lovingly hand dyed and batiked by Hoffman herself and since then it’s been a psychedelic journey thru pattern and colour.