Erdem Pre-Fall 2016
Welcome to Erdem Pre-Fall 2016! Midnight blues and deep greens, whimsical florals and berry reds, elegant cuts and bold ones, ruffles and velvet, it’s a collection that brings to mind fantastical worlds where flower gardens bathed in moonlight always exist.
What’s particularly fantastic about Erdem Moralioglu’s collection is that at the same time it is pretty it is also powerful. Among the dresses, skirts, jackets and tops (the Canadian designer choosing not to create trousers), there are both very structured pieces and gentle flowing ones, bold block colours as well as delicate prints, strong necklines and some with much more dainty details. And there’s often a fine merging of the two aesthetics in one piece. A full, structured skirt, for example, arresting in it’s A-line cut, is fitted at the waist and the material is dotted in pretty blue flowers and metallic sheen; or a dress made entirely of lace – the most romantic of materials – is given punch with the addition of a strong neckline punctuated by black velvet. Where there are high necks there are gentle ruffles, where there are wide arms there are beautiful layers, with dark colours come details.
In essence, it’s a feminine collection with guts, a celebration of classic beauty that appeals to the modern woman at the same time. Of course, Moralioglu turned for this collection to American painter John Singer Sergeant for inspiration, so we’d expect nothing less than a collection of clothing in which women are made stars – the striking look book making that absolutely clear.