You know that if your designs are still popular after 60 years you are definitely onto something! This can be said of Marimekko, the Finnish textile powerhouse known for their bold prints, simple designs and joyful colour combinations. Now a household name, many of the early Marimekko designs remain in production today as testament to their cult design status.
Marimekko is quintessentially ‘Scandinavian’ and truly captures the je ne se qua of what Scando styling is all about – the minimalist aesthetic, the clean design and unpretentious sophistication that it is so loved for. Interestingly, Marimekko designs were made famous in the United States by Jacqueline Kennedy, who bought eight Marimekko dresses which she wore throughout the 1960 US Presidential campaign. Suffering a slight dip in popularity in the 1980s (for what can only be described as a bad time for good taste) Marimekko is very much on trend. We love the deliberate-ness and confidence of these designs, and how it manages to be youthful and mature all at once.
We thought a suitable match for Marimekko might be another Scando creative – photographer Magnus Anesund. Also capturing the clean aesthetic and colour play of Marimekko and the other creative exports of the region, Anesund has a way to make every piece and prop in a shot incredibly harmonious and considered. His images sing happy songs of colour and lightness of mood, and make even the most chaotic of scenes appear ordered.