Heidi Moore-Gill of Bespoke Balloonery fame is a favourite of ours and has been ‘balloon flying since 2012′. The nostalgia of the balloon and the bunting, the hand-dyed, hand-cut paper frills and fans are whimsical and magical and have us dreaming of sunny days eating fairy bread. We decided it was high-time we had a chat with Heidi about Bespoke Balloonery, and her recent ‘Carnival of Sights to See’ & ‘Ce Petit Point (This Little Spot…)’ photo-shoots.
IN/OUT: What is the story behind this little shoot?
HEIDI: The shoot evolved from vintage carnival ideas – I am curious, and still a little spellbound about the carnival children from 30 years ago that I used to see at the local shows. I love the typefaces and lighting and faded, once-gaudy colours. I wanted to soften and mix this up with some of my products to show them in a context that reflects the nostalgia of the giant round balloon and the bunting.
IN/OUT: Tell us a little about your pieces?
HEIDI: The bunting is all made from hand pressed and dyed watercolour paper. The fans are mix of hand made and machine made. My balloons are only background shapes in the shoot – I wanted more to capture the mood I envisioned for these balloons without making them the star, just a hint of my pieces will do!
IN/OUT: What did you do before balloon art?
HEIDI: I am a trained designer with a B. Design. I majored in and further trained as a specialist watercolourist – an education that is still continuing. I worked as an interior and still life stylist for many years for major magazine titles and corporate clients – which inspired me to make more of what I could never find for the shoots I produced. I now make for many of my friends who still work in the industry. They are wonderfully supportive and have helped me an enormous amount in establishing the business.
IN/OUT: What are you working on right now?
HEIDI: Right now, I am developing Balloon Favours and Giant Balloon Kits to be sold online via the website, and am working with some specialist paper lovers on excusive retail products.
IN/OUT: What’s the big BB dream?
HEIDI: Aspiring to be the experts in joy.
Heidi, we will gladly join you on that panel of experts and we thank you for sharing with us!
Credits: Bespoke Balloonery