CHAT IN A CHAIR: SIMONE GOOCH/FJURA

We are super excited about the launch of our new series CHAT IN A CHAIR where we will be interviewing some seriously talented and inspiring people!! Each time someone new will be giving us a peek into their world and sharing their exciting careers and creative passions with us. Are you ready?

Stay tuned throughout the week for our CHAT IN A CHAIR INSTA-CHALLENGE which kicks off on Monday 10th December, where we will be giving away a beautiful yellow Le Corbusier bentwood chair, courtesy of Thonet! Make sure you are following us on Instagram @arentpyke_inout. More details to come…

Today we are thrilled to have Simone Gooch of Fjura floristry fame as our very first ever guest in the chair!

Simone invited us into her studio to photograph her in what is nothing short of an enchanted forest. And in stark contrast to her whimsical wonderland environment, Simone interestingly selected the ‘Spoleto’ chair – with it’s strong lines, polished chrome finish and modern aesthetic. Designed by Knoll’s in- house technical team “Ufficio Tecnico” in 1971 the award-winning Spoleto chair combines classic, modern elegance with a compact footprint for tight spaces. Today the Spoleto chair is still manufactured by Knoll and available from dedece.

The much-sought-after Simone, who named her business after the Maltese word for flower, is known for her verdant floral and foliage arrangements (including spectacular installations for the Arent&Pyke studio). Take what you think about florists and deconstruct it – that is Simone. The dramatic, the structural, and the moody are her hallmarks. Simone’s career in floral art started as an after school/weekend job and has evolved from there (in leaps and bounds we might add).

Most recently, Fjura has teamed up with Amasia homewares to create a unique pop-up residency (Fjura x Amasia Pop-up) at 
3/138 Darlinghurst, Road, Darlinghurst.

In/Out - CHAT IN A CHAIR: SIMONE GOOCH/FJURA

In/Out - CHAT IN A CHAIR: SIMONE GOOCH/FJURA

In/Out - CHAT IN A CHAIR: SIMONE GOOCH/FJURA

In/Out - CHAT IN A CHAIR: SIMONE GOOCH/FJURA

In/Out - CHAT IN A CHAIR: SIMONE GOOCH/FJURA

In/Out - CHAT IN A CHAIR: SIMONE GOOCH/FJURA

In/Out - CHAT IN A CHAIR: SIMONE GOOCH/FJURA

In/Out - CHAT IN A CHAIR: SIMONE GOOCH/FJURA

In/Out - CHAT IN A CHAIR: SIMONE GOOCH/FJURA

Credits: Images by Luisa Brimble

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