The Hotel Covell in Los Feliz, the epicentre of Los Angeles’ east-side hipster scene, has been called a modern day descendant of the Chateau Marmont, born with old soul. Set within a 1930s building over bar owner and entrepreneur Dustin Lancaster’s Bar Covell and designed by Sally Breer of Co-Mingle, the five-room hotel is a snapshot of five chapters in the life of a fictional bon-vivant writer character named ‘George Covell’. Loosely shaped by the collective stories of Lancaster & Breer’s own lives, Covell’s fictional tale is narrated from room to room starting in his hometown Oklahoma journeying to New York, with a brief sojourn to Paris and to his adventures beyond.
Chapter One, called the ‘Oklahoma Room’, imagines George Covell’s rustic and earthy hometown and is inspired by the Mid-West with its humble sense of comfort, recycled timber and aged leather.
Chapter Two, the ‘1950s NYC Flat’, takes us to Covell’s new found world of industrial and functional rigour. Modernist design inspirations (the design of Room 02 is so very Charlotte Perriand) share the stage with iconic midcentury design classics by the likes of Charles and Ray Eames.
Chapter 3, ‘A Parisian Atelier’ imagines the lodging of Covell’s girlfriend with soft textures and a bohemian feminine sensibility. A blush pink Eileen Gray Bibendum chair alludes to the romance of Covell’s 1970s Parisian dalliance.
The richly layered, palette of Chapter Four ‘Supreme’, finds our character George Covell adding to his collection with travels far and wide to Monaco and India.
His story, concludes with Chapter Five ‘The Heir’, envisaging the apartment Covell’s Paris-raised daughter inhabits, surrounded by her father’s life-long collection of treasures, back in New York city in the late 1970s and ‘80s.