Arent&Pyke get ‘Hygge’ with Armadillo&Co
We are thrilled to have the opportunity to design the windows for Great Dane’s showrooms in both Sydney and Melbourne to celebrate Great Dane becoming the exclusive retailer for Armadillo & Co’s Agra Knot range from the Heirloom Collection.
The inspiration behind the windows was the Danish term Hygge, roughly translating to a feeling of comfort and cosiness, and adopted the world over…. Hygge is all about the simple pleasures of being rugged up inside on a cold day enjoying a cup of hot chocolate, Sunday morning sleep-ins with loved ones, and dinner parties with friends and families with an abundance of candlelight – essentially everyday activities that encourage feelings of connection and contentment.
Inspired by the rich colours of the Agra Knot range, the Arent&Pyke team created four window settings, which each capture a moment of Hygge.
The rugs have been suspended in the windows to draw attention to the beautiful artistry of the design and to create a warm and romantic backdrop to the window displays.
Somehow our current southern hemisphere Winter looks incredibly appealing with all that Hygge…